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SPEAR & SHIELD
The Hexapods of Horology
The SF Entoma is a collection of sports watches inspired from insects. The collection has two watches, the Spear and the Shield.
The spear inspired from the wasp and the shield inspired from the beetle. Both armored insects which fit the SF brand line
The Target Group
Age Group: 13-25
The Selected Consumer group fits in with SF's targeted consumer group, which is Teenagers and Young Adults, particularly those between the ages of 13 and 25 who lead active lifestyles or prefer to do so.
Generation Hashtag
This age group is referred to as the Generation Hashtag, which is likely to include those who are inspired by social media, advanced technology, and contemporary businesses. Their daily inspirations range from the media they watch to the individuals they interact with, and they always endeavor to stay with the current trends.
The Inspirations
The Potter Wasps
Shining Leaf Beetle
The Watches
The Beetle
The Wasp
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